In a striking display of retail resurgence, shoppers in large numbers returned to malls this Black Friday, marking what some are calling “the year of the comeback.”
Destiny USA in Syracuse and Eastview Mall in Victor, located about 100 miles apart, both reported significant customer turnout, despite snowy conditions at Destiny USA.
Retail experts say the dynamics of Black Friday have changed. Sales start earlier and last longer. However, the enduring appeal of the in-person shopping led the way on Friday.
Stores at Destiny reported 25-30% increases in Black Friday sales from 2022.
This year’s Black Friday saw a departure from traditional big-ticket items like electronics, with customers gravitating towards nostalgic purchases. All told, malls are experiencing their best post-COVID turnout, indicating a strong preference for physical retail experiences over digital options like Cyber Monday.
With the holiday shopping season in full swing, the success of Black Friday points to a robust retail environment and evolving consumer preferences. For those who missed the in-store deals, Cyber Monday offers another opportunity for bargain hunters.
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