From the Bronx has hosted pop-up shops throughout the Bronx. Their products include everything from t-shirts and tote-bags to postcards.
Photo courtesy Anthony Ramirez II
From the Bronx is a Bronx family affair.
Started by Anthony Ramirez II and his two younger brothers, the clothing line began after Ramirez, an after school teacher at the time, wanted more decorations for his classroom, as he could never find anything other than Bronx Zoo or Yankees posters as decorations related to the borough. When he tried to talk to his students about the Bronx, most of them mentioned wanting to leave his beloved borough.
“Every time I would speak to our students and ask them about what they wanted to do when they grew up, it was always, ‘Oh I can’t wait to grow up and get out of here,’” he said.
Ramirez II then began his company in 2006 as a way to try and “reintroduce Bronxites to the Bronx.” The company now creates everything from clothes to mugs and posters and includes a branch of the company called Mainland Media, which focuses on helping small local businesses with social media strategies.
From the Bronx often does collaborations with other artists and offices as a way to promote and feature local artists and try to spread their work to larger audiences. In 2013, the brand collaborated with the Museum of Modern Art to feature their work in museum stores in New York City, Korea, and Japan. This year, From the Bronx collaborated with Bronx Borough President Vanessa L. Gibson to create the Tour de Bronx bike ride T-shirt.
“Normally they just write the words and put on some handlebars,” Ramirez said. “So we decided to do something a little more fun and energetic, something that feels more authentic [and] original Bronx.”
The T-shirt ended up having a woman riding on a bicycle holding a boombox, something that for Ramirez, also represents the 50th anniversary of hip-hop, which was born in the Bronx. Hip-hop has also…
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