The Overthrow crew wearing (mostly) the new PUNK/Everlast/Overthrow collab gear: Bottom, L-R: Zinzer, Olesia, Teo Marcos, Adriel, Nate Winner, Yoda (the gym mascot !) Joey Goodwin 2nd Row: Aja Brandman, Shem Pagan, Ronica Jeffrey, Rachel Kay, gym members,Ben Owens(above) Justin Tompkins (below), Melissa St. Vil, Clint ( below) , Tisha Chase, Mike Chase Back row: Clayton Patterson, Miss Debra Raffles T., Marc Labelle, Power Malu, Orville Crooks, Reggie Revels
Photo by Bob Krasner
A bunch of boxers walk into a bar, looking for a fight — true story!
Last Wednesday, Jan. 31, the dance floor at the Bowery Ballroom on the Lower East Side was filled with a regulation boxing ring on the occasion of the launch of a new collection of boxing gear, a collaboration between Everlast, East Village artist John Holmstrom and the funkiest boxing gym in town, Overthrow.
Boxers from the joint also faced off in a number of bouts that preceded some great performances from bands that used the ring as their stage.
Joey Goodwin, founder and CEO of Overthrow, has a background in marketing fashion, at one time with his own label, Unruly Heir. A previous collaboration with designer Rick Owens was a success, encouraging him to proceed with the Overthrow boxing gear utilizing PUNK magazine co-founder Holmstrom’s designs for the new line.
Goodwin informs us that “What Holmstrom did with his magazine (in 1975) inspired a lot of others. It was a DIY pirate culture.”
Goodwin created the boxing club in 2014, taking over the space from the Yippies, a radical activist group.
“When I first saw it, it looked like a bomb went off inside and it smelled like cats#!t,” Goodwin recalled. “But I knew that it was the right place for me. My father thought I was insane.”
Rachel Kay, a punk and boxing enthusiast, “practically grew up there.” Her dad, Aron Kay, was the infamous Yippie known as “The Pie Man” for his penchant for attention getting shenanigans involving pies and…
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