There are plenty of minority business owners with established and profitable ventures, but they lack the experience, connections and knowledge to grow their small businesses into bigger businesses. Erie County Legislature Chairwoman April Baskin developed the Level Up program a year ago to bridge that gap.
The soon-to-be constructed Buffalo Bills stadium represents more than just the home of an NFL team. It’s an opportunity. And a new “Level Up” program aims to help small-but-established minority businesses compete.
Since that time, Baskin said, major companies have stepped forward to help small, minority businesses reach a wider audiences, and the Buffalo Sabres organization is the latest to assist.
To help expand businesses’ experience and reach, the Sabres have partnered with Level Up to set up temporary shops on the 100-level of KeyBank Center and sell minority business retail products now through March 12. Eight Black business owners will have the opportunity to sell everything from skin care products and chocolates to candles and jewelry. Diversity Shop stations will be set up during Sabres games on both the east and west sides of the arena.
“These business owners are going to be able to understand what it’s like to be able to engage with an…
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