STATEN ISLAND, N.Y. – Last September, when Costco started selling one-ounce 24-karat gold bars for $2,000 — each handsomely detailed with an image of the Roman goddess Fortuna — shoppers quickly hoarded the product.
“When we load them on the site, they’re typically gone within a few hours, and we limit two per member,” Costco Chief Financial Officer Richard Galanti said during a 2023 company earnings call.
According to the company, the product resulted in approximately $100 million in sales in one fiscal quarter, and since the concept was so popular, the warehouse brand is now making a similar move with silver.
Sold in tubes of 20 for $579, the 1-ounce American Eagle Silver Coins are uncirculated and made of 99.9% pure silver. Similarly, a 25-pack of 1-ounce Canada Maple Leaf Silver Coins, which have a maple leaf on the front and a silhouette of King Charles III on the back, are priced at about $680. Both products are currently sold out online, but USA Today reported that they may be available at your local warehouse at a lower price. Members can buy a maximum of five tubes of coins; they are nonrefundable.
But are precious metals really worth the hype?
“We are expecting gold to be pushed higher by a Fed easing. Also, this comes with a weaker dollar,” precious metals strategist Joni Teves of investment bank UBS told CNBC. At the time, Teves said she expected gold to hit $2,200 per ounce by the end of the year.
“Silver has been underperforming gold quite a lot,” Teves told the publication. “So there is a lot of catching up to do, and I think the move could be quite dramatic.”
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