Subway, a leading global restaurant chain, has announced a significant shift in its beverage offerings, ending its long-standing partnership with Coca-Cola. The company revealed it has signed a 10-year agreement with PepsiCo, marking a notable change in the industry. Starting January 1, 2025, Subway’s U.S. locations will serve a variety of Pepsi products, including sodas, juices, and sports drinks, allowing for a broader selection of Gatorade flavors.
This change is part of Subway’s strategy to refresh its menu and enhance the dining experience for customers. Doug Fry, Subway’s President of North America, emphasized the move as beneficial for both guests and franchisees, citing the introduction of new beverage and snack options and more streamlined operations.
The transition to PepsiCo not only represents a shift in Subway’s beverage lineup but also continues the trend of major fast-food brands reevaluating their soft drink partnerships. This agreement also extends Subway’s relationship with Frito-Lay through 2030, highlighting a deeper collaboration with PepsiCo across both beverage and snack categories.
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