McDonald’s is planning to sell Krispy Kreme doughnuts at its restaurants nationwide by the end of 2026, the chains announced Tuesday.
The rollout will start in the second half of this year, but it will take roughly two and a half years as Krispy Kreme more than doubles its distribution to satisfy the partnership. For the duration of the agreement, McDonald’s will be the exclusive fast-food partner for Krispy Kreme in the U.S.
The doughnut chain uses a “hub and spoke” model that lets it make and distribute its treats efficiently. Production hubs, which are either stores or doughnut factories, send off freshly made doughnuts every day to retail locations such as grocery stores and gas stations.
The partnership with McDonald’s is a major opportunity for Krispy Kreme to expand its reach. It delivers its doughnuts to 6,800 third-party stores, as of Dec. 31. McDonald’s has roughly 13,500 restaurants in the U.S. and plans to open 900 new locations nationwide by 2027.
“We think we can service about 6,000 restaurants with our existing infrastructure, mostly doughnut shops, which have excess capacity,” Krispy Kreme CEO Josh Charlesworth told CNBC.
Krispy Kreme has also been expanding its capacity so it can deliver fresh doughnuts to the roughly 7,500 McDonald’s restaurants that it can’t currently reach.
While McDonald’s is the primary reason the company is expanding its distribution so quickly, Charlesworth said Krispy Kreme will also be using the opportunity to land in grocery and convenience stores that prefer national suppliers.
“That means that the overall efficiency and productivity of our distribution network will significantly improve over time, not just because of all those local deliveries,” he said.
Additionally, Krispy Kreme’s doughnut shops typically make more of the sweet treat than the chain can sell. The extra demand from McDonald’s and other new customers means its production lines can churn out higher volume with few additional costs.
“Overall, therefore, it makes…
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