Betting on women’s sports, both literally and as an advocate for positive change, is proving to be as popular as putting down cash on Rihanna’s “Don’t Stop the Music” as the opening song at halftime of the Super Bowl.
The Gaming Society, a 2020 startup, has a simple goal: getting more women to bet on women.
It seems to be working.
The website for Gaming Society offers articles on women’s sports, providing betting insights and interactive tutorials.
A new partnership with FanDuel will prioritize “responsibly onboarding more women” to betting, according to a news release.
“At Gaming Society, we are continuing to expand content and engagement features for sports fans, and we are thrilled to partner with FanDuel with a shared goal of making sports betting more inclusive and welcoming to all sports fans, and women fans in particular,” said Jaymee Messler, co-founder of Gaming Society.
Messler’s co-founder is NBA Hall of Famer Kevin Durant.
“FanDuel has driven great awareness among female sports fans – leading into this season, we found that nearly two-thirds of female NFL fans in live sportsbook states were aware of FanDuel,” said FanDuel’s CEO Amy Howe. “We are excited to be the first sports betting operator to partner with Gaming Society. FanDuel knows that women are sports fans, and we want to tap into already established communities that are seeking out sports betting content in environments that speak directly to them.”
I have found the Gaming Society Betting Academy to be an invaluable resource.
A quick scroll through the FanDuel app shows futures bets on women’s golf, women’s basketball, women’s professional tennis and the Women’s World Cup soccer tournament. And Sunday’s other big game — No. 1 University of South Carolina against No. 3 LSU in…
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