Standing in front of a display of tomatoes, green peppers and onions that had been harvested that morning on Buffalo’s East Side, leaders from an urban farming organization and Western New York’s largest health plan unveiled on Wednesday a new baby blue mobile unit that will provide fresh fruits and vegetables to the city’s underserved populations.
“Look for us in your neighborhood,” said Allison DeHonney, executive director of Buffalo Go Green. “You can’t miss us now.”
Dubbed the Highmark Mobile Market, the unit operated by Buffalo Go Green will support a fruits and vegetables prescription program that provides access to healthy food for tens of thousands of people in Buffalo.
The mobile unit, an initiative that received a $370,000 Blue Fund grant from Highmark Western and Northeastern New York in December 2021, aims to serve the 12% of Buffalo residents considered food insecure by meeting them where they are.
The unveiling was held a couple blocks from the Tops Markets on Jefferson Avenue, the site of a racist mass shooting nearly one year ago that further exposed a generations-old food insecurity crisis on the East Side.
Highmark BlueCross BlueShield of Western New York and Buffalo Go Green unveil a mobile food market called a “produce aisle on wheels” on Wedne…
With the Tops closed for two months after the shooting, DeHonney said Buffalo Go Green aggregated with other urban farms and did home deliveries for several months afterward. Aside from a lack of grocery stores in certain Buffalo neighborhoods,…
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