“DeSantisland” was likely not the happiest place on Earth on Thursday.
As Florida Gov. Ron DeSantis gears up for an expected jump into the 2024 presidential race next week, his powerful adversary, Disney, trampled his pre-launch buzz by scratching a $1 billion plan for an office campus that could have brought 2,000 jobs to the state.
The move was the latest twist in a bitter feud between DeSantis and one of the most important corporations operating in the Sunshine State, rooted in a political collision over the Republican governor’s hardline conservative ideology that will become his pitch to GOP primary voters. And it raises the question of whether Floridians are paying a big price for his political ambitions.
Disney’s power play showed that CEO Bob Iger wasn’t bluffing when he asked whether Florida wanted the firm to “invest more, employ more people, and pay more taxes” last week. The timing of the Thursday announcement seemed calculated to damage the governor ahead of the most important week of his political career to date, when he is expected to soft launch his White House bid and make the all-important sell to fundraising bundlers. Disney did not specifically blame DeSantis for the move, partly citing “changing business conditions.” But the message was clear.
“When you are involved in a situation like this, it doesn’t happen very often that events like this are random or coincidental,” said Mark Johnston, a professor of marketing and ethics at the Crummer School of Business at Rollins College in Winter Park, Florida.
Disney’s latest swipe at DeSantis set off multiple political reverberations. It offered a huge opening for ex-President Donald Trump and other Republican primary candidates to argue DeSantis is blundering through an ill-conceived battle with the corporate giant and to accuse him of squandering jobs and business…
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