Town of Massena Supervisor Susan Bellor accepted the 2023 Best Destination Marketing Initiative Award at the St. Lawrence County Tourism Dinner on June 14 in Waddington, joined by the team behind the destination marketing efforts; Don Meissner, Linda McQuinn, Jason Hendricks and Nate Lashomb. Photo submitted by the St. Lawrence County Chamber of Commerce.
WADDINGTON – The Old Town Hall in Waddington was buzzing with conversation, laughter, local craft beverage tastings, celebration, and moments to consider tourism in the County, now and in the future. The annual St. Lawrence County Tourism Dinner, hosted by the St. Lawrence County Chamber of Commerce, was held on June 14 with 70 industry partners in attendance. Â
Director of Tourism for the Chamber, Brooke Rouse started the evening with remarks embracing the dinner’s theme of Destination Impact, sharing critical elements to creating a sustainable destination that truly has a long-lasting impact on the people of St. Lawrence County, balancing society, economy, and environment.
Rouse shared an overview of creating a successful destination mix by describing the 7A’s: attractions, accommodations, accessibility, amenities and ancillary services, activities, ambiance and atmosphere, and availability of packages. Â
Rouse noted that the role of the Chamber as the Tourism Promotion Agent is a challenging opportunity in the largest County east of the Mississippi, with three somewhat distinct geographic areas – the St. Lawrence River, the valley, and the Adirondack foothills – and no main city hub to anchor marketing. She applauded the work of industry partners and community champions for all of the work that they do year-round to make St. Lawrence County a great place to visit, and encouraged continued partnership in order to promote what they have to offer.Â
Rouse also highlighted some upcoming initiatives including a custom booking platform for lodging and experiences that will launch in August on…
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