Gov. Ron DeSantis has toured the country calling Florida the place “where woke goes to die.” But it’s still alive at the company Sara Margulis runs.
At Honeyfund, a website for engaged couples to create gift registries that can pay for their honeymoons, Margulis’ Florida employees learn about privilege and institutional racism. Margulis, the CEO and co-founder, said the training makes her staff better suited to serve couples of any background. Planning for this fall’s employee retreat is underway, with a session scheduled on DEI – or diversity, equity and inclusion, a term DeSantis often rails against.
DeSantis tried to ban such employee training in 2022, when the Florida Republican championed what he called the Stop WOKE Act. But Honeyfund and others sued on the grounds that the law violated their free speech. A federal judge agreed and blocked it from going into effect. The DeSantis administration then appealed – one of many of the governor’s ongoing legal battles as he pursues the presidency.
“Companies aren’t ‘going woke’ out of allegiance to Democrats. Time after time, diversity has proven to be good for the bottom line,” Margulis said. “Valuing diversity means understanding it, understanding means training and training means having to deal with this law. We were really handed a chance to make a difference for other business owners by challenging it, and we took it.”
In his early outreach to Republican voters as a presidential candidate, DeSantis has portrayed himself as a fighter and, crucially, a winner in the cultural battles increasingly important to conservatives. If elected to the White House, he’ll take those fights to Washington, he has said.
“I will go on offense,” DeSantis said in Iowa last month. “I will lean into all the issues that matter.”
But back in Florida, the agenda at the…
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