A popular energy drink marketed on social media to kids by social media influencers Logan Paul and KSI has more than three times the caffeine as Red Bull, posing an alarming health danger to youngsters, New York’s Sen. Charles Schumer said Sunday.
Prime energy drink needs to be investigated by the federal Food and Drug Administration over its marketing tactics and its labeling, the Brooklyn Democrat said.
“One of the summer’s hottest status symbols for kids is not an outfit, or a toy — it’s a beverage — but buyer and parents beware because it’s a serious health concern for the kids it so feverishly targets,” said Schumer in a statement.
The company’s website lacks warnings, and unsuspecting parents should know that a 12 ounce can of Prime has 200 milligrams of caffeine, Schumer said.
By comparison, a 12 ounce can of Coca Cola contains 34 mg of caffeine, and an 8.4 ounce can of Red Bull has 80 mg, his statement said.
“This is eye-popping levels of caffeine for a child’s body,” Schumer said.
“Prime is so new that most parents haven’t a clue about it, but it is born from the reels of social media and the enigmatic world of influencers,” he said. “Kids see it on their phones or as they scroll.”
Unlike Red Bull, he said, Prime targets children under age 18.
“That is why I am sounding the alarm and asking the FDA to investigate Prime,” he said.
The zero-sugar drink in neon-colored cans first was released last year in the U.K. in flavors like tropical punch, blue raspberry and strawberry watermelon.
Its website says: “Prime was developed to fill the void where great taste meets function. With bold, thirst-quenching flavors to help you refresh, replenish, and refuel, Prime is the perfect boost for any endeavor. We’re confident you’ll love it as much as we do.”
TikTok videos claim it’s “the fastest growing sports drink in history,” according to Schumer.
Organizations such as the American Academy of Pediatrics recommend against…
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