A super PAC supporting Sen. Tim Scott’s presidential run is placing a $40 million TV and digital ad reservation – the largest amount booked for any presidential candidate so far in the 2024 race.
Trust In The Mission, or TIM PAC, said Tuesday the ad buy will run September 7 through January 2024 across early primary voting states Iowa, New Hampshire and South Carolina, as well as on national cable networks.
The advertising blitz could help the South Carolina senator – who is polling in single digits – boost his name recognition among primary voters and help draw the attention of deep-pocketed donors weighing alternatives to the front-runners for the Republican nomination.
“This initial ad reservation allows us to lock-in the best inventory, times and locations at the lowest cost for any outside group in the 2024 race. As prices skyrocket in the coming weeks, we will have a stable plan that will allow us to efficiently communicate our message, conduct a well-rounded campaign and better manage our cash,” Trust In The Mission PAC Co-Chair Rob Collins said in a statement.
This comes in addition to a previously announced TIM PAC $7.25 million TV and digital ad buy that started in May and runs through August.
The top two advertisers so far – the super PACs backing former President Donald Trump and Florida Gov. Ron DeSantis – have spent less than $40 million combined, according to AdImpact data, spending $19.9 million and $15.6 million, respectively.
TIM PAC said it will modify the ad reservation as necessary, but it is initially reserved for $40 million.
The announcement, coming not long after TIM PAC announced that it had ended the second quarter on June 30 with $15 million in available cash, likely indicates that the super PAC has received a fresh infusion of money in recent days to underwrite the advertising. Super PACs…
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