Pegula Sports and Entertainment confirmed Friday that the Pegula family, which was majority owner of ADPRO Sports, has sold the company to the consulting group Legends, which is leading the sales of sponsorships and personal seat licenses for the future Buffalo Bills stadium.
ADPRO was founded by Ron Raccuia, who was also the Bills’ executive vice president and chief operating officer until parting ways with the team Wednesday.
Raccuia sold a majority share of ADPRO to Kim Pegula and her three children, Jessica, Kelly and Matthew, in 2017. He remained a minority shareholder and president of the company, and with the acquisition by Legends, is leaving ADPRO.
In a statement provided to The News on Friday afternoon, PSE said: “We are pleased to confirm that Legends has completed their purchase of ADPRO Sports earlier this week. We have had an ongoing partnership with Legends for the Bills new stadium project over the last several months. And even though this sale is separate of the stadium agreement, Legends was impressed with our team and facility and has maintained that they will continue to invest and operate out of Western New York.”
With the acquisition, Legends’ presence in Western New York will include its work on the Bills stadium, its contact to become the food and beverage provider at the future Highmark Stadium, and now, the operation of ADPRO.
In a statement, Kirta Carroll, the president of Legends Global Merchandise, said: “Legends merchandise business has experienced tremendous growth over the past few years, delivering e-commerce, in-venue retail, large-scale live events, and…
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