Josh Allen could be coming to the rescue of Buffalo Bills fans who are worried they won’t be able to watch regular season Bills games on WIVB-TV (Channel 4) because of a dispute between the owner of the CBS affiliate, Nexstar, and DirecTV that started in July.
In another example of Allen’s star power in commercials, the quarterback joins CBS analyst Tony Romo in a humorous campaign for the streaming service Paramount+ set in a fictional college English literature class.
Romo plays a professor who uses Shakespeare in offering the deal, while Allen appears via Zoom to deliver two lines as they “teach” that the NFL ON CBS streams live games carried in local markets on Paramount+ all season long, including Super Bowl 58.
The campaign runs through Sept. 20 and includes a 12-month subscription offer for $2.50 per month for the Paramount+ Essential plan. However, the Essential package doesn’t include local CBS stations, which are available on other Paramount+ packages for a higher cost. A 12-month subscription for Paramount+ with Showtime is $5 per month and would include WIVB.
The ad can be seen on YouTube.
The Bills preseason games against Indianapolis and Pittsburgh were available on the regular Paramount+ package via WIVB, as will Saturday’s preseason finale in Chicago because Nexstar has a separate deal with Paramount+.
However, Saturday’s preseason finale won’t be carried on Paramount+ Essential if you take Romo and Allen’s offer.
I wish I could answer all the reader queries on when the Nexstar-DirecTV dispute will end.
It is a national issue that impacts Nexstar stations that can be affiliated with CBS, NBC, ABC and Fox stations that carry NFL games across the country.
I’ve operated under the assumption that the dispute over how much DirecTV would pay Nexstar to carry its stations would likely end at the start of the NFL regular season.
In the meantime,…
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