On a hot August morning, hundreds of young people – mostly women – headed to a nondescript warehouse in Long Island City to score deals from Find Me Now, a new brand that’s popular among Gen Z trendsetters in the East Village, the Lower East Side, and Bushwick.
The Long Island City-based brand, which is known for its mesh tops, knitted crop tops, and see-through dresses, was started by mother-daughter duo Su Paek and Stephanie Wilson during the pandemic in 2021. Find Me Now was born out of a desire to be creative.
“At the end of the day my mom is in her 60s and I’m in my 30s,” said Wilson. “We make clothes that we like to wear. Things that will last a long time in our closet that are comfortable and that bring us joy.”
The brand quickly racked up fans for its whimsical yet cool and comfortable aesthetic.
One of the creations of Find Me Now.
Courtesy of Find Me Now
In less than two years, Find Me Now has amassed more than 40,000 Instagram followers and become a darling among industry insiders, appearing in publications like Nylon, WhoWhatWear and Office Magazine. Earlier this year, singer-songwriter SZA wore Find Me Now’s dusty knit leg warmers in her music video for “Kill Bill.”
But you don’t need to be a world famous popstar to wear Find Me Now. The brand designs everyday wardrobe staples – think button-down shirts and maxi skirts – with playful spins. For example, it will add edge to a conservative piece like a long-sleeved shirt by making it out of mesh. Find Me Now’s bestseller, the Mariposa Lace Midi dress, which is available in black or white and priced at $120, regularly sells out on the brand’s website.
We make clothes that we like to wear. Things that will last a long time in our closet that are comfortable and that bring us joy.
Find Me Now sells directly to consumers through its website, and some select styles are available online at sites like Free People and Urban Outfitters.
It also hosts the occasional…
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