STATEN ISLAND, N.Y. — Approximately 260,000 children’s board books have been recalled for a choking hazard, according to a notice posted by the U.S. Consumer Product Safety Commission (CPSC).
Make Believe Ideas has recalled seven of its Rainbow Road Series Board Books because the plastic binding rings can detach from the books, posing a choking hazard to young children. The books are children’s board books bound together with plastic rings. They were sold individually as well as in a book box with four books.
The recall includes the following board books and ISBN numbers.
- Animal Counting — 9781803374802
- Dinosaur’s First Words — 9781803374932 and 9781803372211
- Old MacDonald Had a Farm — 9781803376790 and 9781803373355
- Rainbow Road Book Box — 9781803376288
- There Was an Old Lady Who Swallowed a Fly — 9781803372945 and 9781803371580
- Things that Go! — 9781803374826
- Unicorn’s Colors — 9781803374789 and 9781803376622
- Where’s My Bottom? — 9781803372723 and 9781803376738
The ISBN number is printed on the book’s right-hand corner on the back above the bar code.
Make Believe Ideas has received two reports of the plastic rings detaching in the United States and one in Australia. No injuries have been reported.
The products were sold at Target, Barnes & Noble, Sam’s Club, and other stores nationwide, online at www.amazon.com and other websites, and at school book fairs nationwide from March 2022 through August 2023 as individual books for between about $10 and $11 and as a box set for about $21.
Consumers should immediately stop using the recalled books and contact Make Believe Ideas to receive a refund in the form of a gift card by registering online at www.recallrtr.com/rr. Following registration, consumers will be provided instructions on how to dispose of their book(s) and asked to confirm that they have disposed of the books.
Consumers can contact Make Believe Ideas at 877-206-1091. They can also go online at www.recallrtr.com/rr or
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