Twitter is undergoing a major rebrand after owner Elon Musk announced the platform would officially become “X” over the weekend, and CEO Linda Yaccarino addressed the change in a memo Monday that applauded employees for their hard work.
The transition from Twitter to X reflects a step toward Musk’s goal to turn the platform into what he has called an “everything app.” In the email to employees obtained by CNBC’s Sara Eisen, Yaccarino wrote that the company has “an inventor mindset” and enjoys “moving at the speed of light.”
Going forward, she wrote, X will continue to develop experiences in video, audio, messaging, banking and payments that will “delight” users. Yaccarino added that she and Musk plan to work across every team to keep the “entire community up to date.”
“Please don’t take this moment for granted,” Yaccarino wrote. “You’re writing history, and there’s no limit to our transformation. And everyone, is invited to build X with us.”
Read the full memo below.
Hi team,
What a momentous weekend. As I said yesterday, it’s extremely rare, whether it’s in life or in business, that you have the opportunity to make another big impression. That’s what we’re experiencing together, in real time. Take a moment to put it all into perspective.
17 years ago, Twitter made a lasting imprint on the world. The platform changed the speed at which people accessed information. It created a new dynamic for how people communicated, debated, and responded to things happening in the world. Twitter introduced a new way for people, public figures, and brands to build long lasting relationships. In one way or another, everyone here is a driving force in that change. But equally all our users and partners constantly challenged us to dream bigger, to innovate faster, and to fulfill our great potential.
With X we will go even further to transform the global town square — and impress the world all over again.
Our company uniquely has the drive to make this possible. Many companies say they…
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