E-cigarette sales saw a big jump in the previous years, based on the numbers presented in a new study.
A significant increase in monthly e-cigarette sales, with a 46.6% rise from January 2020 to December 2022, was revealed in the study by the U.S. Centers for Disease Control and Prevention (CDC). The number of available brands also saw a substantial growth of 46.2% during the same period, expanding from 184 to 269.
Disposable devices gained popularity, while pre-filled options experienced a decline. Sales of youth-oriented flavors such as fruit, candy and desserts exhibited noticeable growth, according to the numbers obtained by the researchers.
Among the top-selling e-cigarette brands in December 2022 were Vuse, JUUL, Elf Bar, NJOY and Breeze Smoke. Elf Bar emerged as the leading disposable brand in the United States, following its success as the preferred brand among a sample of youth aged 16–19 in August 2022, contributing to an increase in e-cigarette use among youth in England.
In a news release, Dr. Deirdre Lawrence Kittner, director of CDC’s Office on Smoking and Health, underscored the rapid changes in e-cigarette sales and usage patterns, recalling the spikes in youth e-cigarette use observed in 2017 and 2018, primarily driven by JUUL.
“Retail sales data are key to providing real-time information on the rapidly changing e-cigarette landscape, which is essential to reducing youth tobacco use,” Kittner added.
The study analyzed retail sales data from Information Resources Inc., focusing on Universal Product Code sales in physical stores. However, it did not include information from specialized tobacco stores like vape shops and online retailers.
Dr. Fatma Romeh Ali, a health economist at the CDC Foundation and lead author of the study, highlighted that the surge in total e-cigarette sales from 2020 to 2022 was driven by non-tobacco flavored products. Menthol dominated the pre-filled cartridge market, while fruit and candy flavors led the disposable e-cigarette…
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