Alohomora: A new Harry Potter exhibit opens in Herald Square

The wizarding world is opening up to New Yorkers thanks to a new “Harry Potter” exhibition in Herald Square on May 19.

Dubbed Harry Potter: The Exhibition, the interactive experience located at 50 West 34th Street lets magic fans into the J. K. Rowling universe and experience key locations from the movies, including Hogwarts’ Great Hall, the Forbidden Forest, Ministry of Magic, and Hagrid’s Hut. 

The adventure begins with visitors receiving an RFID wristband that is activated at a kiosk, which will then have the entire adventure connected with a simple flick of their wrist (rather than a wand), linking their entire experience to a visitor profile every time they tap it against golden snitch emblems throughout the exhibit. Attendees are then able to input their name, preferred Hogwarts House, Patronus, and character wand. From there they are led into a Marauder’s Map-themed room, where they can marvel at Hogwarts scenes throughout the various seasons while their names appear on a giant map projection.

First premiering in Philadelphia over a year ago, this new exhibit captures memorable moments from the franchise including all seven Harry Potter films/books, the Broadway play Harry Potter and the Cursed Child, as well as the Fantastic Beasts series. 

Donning a red and grey Gryffindor varsity jacket the Imagine Exhibitions CEO, and creator and producer of the Harry Potter exhibition, Tom Zaller beamed with excitement as he watched adults and children interact with each of the displays.  The process, which took about a month to erect and coordinate, is brimming with props from Warner Bros. Studios that were used in the films and play.

“I’m really happy with what we ended up with. We were able to use the original props and costumes from all of the films, from Fantastic Beasts and from Cursed Child to really incorporate the whole world of Harry Potter,” Zaller told amNewYork Metro.

While many exhibits rely on moving images and protections,…

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