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LaCroix Sparkling Water is launching a new flavor with two pop-ups in New York City.
On Oct. 26-27, LaCroix will host a farmstand-inspired pop-up in Washington Square Park to celebrate the release of its newest flavor, Strawberry Peach. Attendees will have a chance to try the new flavor and take home LaCroix-branded merchandise, including tote bags, keychains, pins, and more.
The pop-up will return on Nov. 2-3 in the Flatiron District, with the same opportunities to try the new flavor and take home branded merchandise. The pop-ups will take place each day on each weekend from 11 a.m. to 5 p.m., and LaCroix ambassadors will be on-site at both pop-ups to engage with the crowd.
Guests at each pop-up are encouraged to share their experiences at the pop-ups on social media using the hashtag #LiveLaCroix.
Details
What: LaCroix Sparkling Water Strawberry Peach Launch pop-ups
When: Oct. 26-27 and Nov. 2-3, 11 a.m. to 5 p.m. each day
Where: Washington Square Park (Oct. 26-27) and Flatiron District, 5th Ave. and Washington Square N. (Nov. 2-3)
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