A look at UGG’s new winter pop-up.
Photo by Sophie Maxx
Nestled in the heart of the Big Apple, where style meets innovation, the UGG Flagship store has taken a leap into the future with a digital fashion shopping experience for its customers.
UGG, the iconic Californian brand known for its cozy sheepskin boots, is exploring the boundaries of retail by introducing an immersive Augmented Reality (AR) fashion experience, exclusive to the brand’s New York City location.
The activation launched in November with UGG’s winter campaign, UGGextreme – a capsule collection celebrating the chilling climate with stylish all-gender outerwear and footwear that protects customers against harsh weather while promoting comfort and self-expression.
Visitors of the UGG Flagship store can now step into a winter wonderland through the augmented reality mirror, immersing themselves in the Arctic tundra without leaving the store.
The AR mirror allows shoppers to try on animated features like icicles or wings and experience an extreme frost vortex or wintry storm. What makes this experience truly remarkable is that each piece seamlessly molds to the individual’s body, offering a unique and personalized experience that engages all senses – and makes for a sharable moment!
“Self-expression is one of our core brand values, and this immersive experience is all about self-expression,” said Anne Spangenberg, President of UGG.
“This experience takes consumers into an otherworldly arctic setting, showcasing the collection’s cold weather capabilities in the world of UggExtreme. We’ve brought a fresh, fun approach to a pinnacle winter lifestyle product with fashion and performance that encourages consumers to get outside and feel great.”
Located at 530 Fifth Avenue, UGG’s flagship store has always been a symbol of the brand’s legacy. Since its opening in November 2020, it has embodied UGG’s heritage and DNA while reimagining its California origins within the…
Read the full article here
Leave a Reply