The Asian American Federation launched the “Find Your Seoul” campaign with a kickoff event and luncheon in Murray Hill this past weekend.
Courtesy of AAF
A new campaign spearheaded by the Asian American Federation (AAF) is spotlighting Murray Hill in Queens as the go-to New York City destination for authentic Korean food.
AAF launched the “Find Your Seoul” campaign with a kickoff event and luncheon in Murray Hill this past weekend.
The luncheon was preceded by a press conference to kick off the campaign, with remarks from AAF Executive Director Jo-Ann Yoo, Assemblyman Edward Braunstein and Councilman Sandra Ung. Representatives from Queens Borough President Donovan Richard’s office and Assemblyman Steven Raga’s office were also in attendance.
“It’s exciting to see the food I grew up with being served to thousands of people of all sorts of backgrounds here in Murray Hill. With this campaign, the Asian American Federation hopes to showcase this food to even more people, raise cultural awareness of the importance of food traditions of Korean culture, and uplift the local small businesses of our community,” Yoo said.
Murray Hill in Queens has grown to become the home of NYC’s largest Korean community and features some of the city’s most authentic Korean food. The “Find Your Seoul in NYC” campaign aims to promote Murray Hill as a destination for the city’s most authentic Korean food and help New Yorkers discover a diversity of Korean food beyond Korean barbecue and beyond Manhattan.
The campaign is being led by AAF, in partnership with local merchants, to heighten the profile of the neighborhood and increase awareness and foot traffic to the immigrant, Korean and Asian-owned small businesses in the community.
Ung said she looks forward to working with them to promote all of the “wonderful things happening in Murray Hill to the rest of Queens and New York City.”
“Over the past decade, a thriving restaurant…
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