Wendy’s clarifies what its new pricing model will mean for customers

STATEN ISLAND, N.Y. — After considerable public pushback, Wendy’s is now framing its recently announced dynamic pricing strategy differently: Yes, there will be a price change, but it won’t be a surge during the lunch hour rush; instead it will be a discount when sales are slow.

In a media statement issued on Tuesday, the fast-food chain explained that its $20 million digital menu-board initiative was “misconstrued in some media reports as an intent to raise prices when demand is highest at our restaurants.”