WIN
Photo courtesy of The Fox & King
A Bronx musician is taking the stage this weekend as a part of the highly anticipated Bronx Summer Jam.
WIN is a local musician under the Bronx’s homegrown The Fox & King label and the CEO of Buildin Records. Music has been a big part of WIN’s life, starting back with his grandfather.
“My grandfather has been in the music industry for his whole life. He used to open for The Beatles back before they blew up,” said WIN. “I’ve always been in that music studio element, and once I started getting into hip hop as a young, young kid, it was pretty much over after that.”
WIN was no stranger to writing lyrics, having had a strong interest in poetry growing up. He eventually found his sound in the neo-hip hop genre, starting off by freestyling on the streets of the Bronx.
“One of my really good friends, Marissa, heard me freestyle one time and she was confused. She never heard me rap before. She was like, ‘You do this?’ and I said ‘Yeah,” so she said, ‘Why aren’t you in the studio?’” said WIN. “She said, ‘I wanna be your manager’ and the next week I’m in the studio. From there, I was learning how to make songs because freestyling in the street is a completely different beast than actually going into the studio or making music, learning breath control, and all that stuff.”
WIN released his first mix tape in 2011 and has been making music and performing ever since. Over the years, he has fully fallen in love with the creative process of making music in a studio.
“The recording always starts with [something] like a show. From that point on, I get new ideas on how to make the song breathe and make the record sound really nice,” said WIN. “Then it gives me an opportunity to really perform it out.”
WIN recently dropped a new single “Goodnight,” along with a music video for the song. The rapper says that releasing the song was a three-year journey that began after he started…
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