A mini-goldendoodle named Rosie is missing on the Upper East Side, and a GoFundMe campaign has raised $19,458 to find her as of Friday morning.
Areas around Central Park, where Rosie went missing over Thanksgiving weekend, have been blanketed with flyers advertising a $6,000 reward.
The story gained the attention of Lucy Wong, a New York-based TikTok user with more than 70,000 followers, who posted a video about the situation earlier this week.
“I need to talk about the drama that’s been plaguing my neighborhood,” she began, adding that issues get “a little more dramatic” on the Upper East Side because “people kind of have Upper East Side money.”
In her video, Wong repeated details from local Facebook groups about the lost dog and the money raised to help Shira Meged, the dog’s owner, in the search. She noted that the GoFundMe was trying to raise thousands of dollars and described it as “an absurd amount of money.”
Unsurprisingly, given the combo of “wealthy neighborhood” and “pet drama,” the internet lost its mind in response to Wong’s video.
As the comments poured in to TikTok, the story became a litmus test for people’s values, with commenters weighing in on the search effort, the sum of money, how far one should go to find a lost pet, and the Upper East Side in general.
“I lie awake at night thinking about how this is crazy as rich people’s lives get,” said one TikTok commenter.
Wong did not respond to multiple requests for further comment and said only that she would “prefer not to be the face of this story.”
But some of Wong’s claims, including how the money was being used and the kind of professional pet tracker Meged hired, were inaccurate, Meged said.
Meged, a therapist, has said on her website that “no monies raised have gone or will go to lost wages” – and the web page for the GoFundMe campaign states that they are applied toward hiring a professional pet tracker, the reward for information and toward the search…
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