How the death of third-party cookies could grow Google’s advertising empire

Google Chrome plans to phase out cookies that track your online activity in the name of protecting privacy.

But big tech also has its own interests in mind.

Today, On Point: How the death of third-party cookies could grow Google’s advertising empire.

Guests

Patience Haggin, reporter at the Wall Street Journal covering digital advertising and broadband.

Alan Chapell, president of Chapell & Associates, a consulting firm that helps marketers build customer trust through privacy practices.

Also Featured

Todd Parsons, chief product officer of the ad tech firm Criteo.

This program aired on February 12, 2024.