Microsoft CEO Satya Nadella presenting at the company’s headquarters in Redmond, Washington.
Bobby Allyn/NPR
REDMOND, Wash. — Microsoft is relaunching its Bing search engine by incorporating leading artificial intelligence technology, a move that company executives hope will reshape how online search operates.
Microsoft is teaming up with OpenAI, the San Francisco research lab behind ChatGPT, to retool Bing in an attempt to unseat Google as the leader in searching the web.
“It’s a new day for search,” said Microsoft CEO Satya Nadella in an announcement made at the company’s headquarters on Tuesday. “In fact, a race starts today in terms of what you can expect.”
The new Bing is now live for a “limited preview,” with a more full-scale launch coming soon, executives said.
Microsoft’s announcement that it is doubling down on what is considered the hottest new technology in the industry is a direct challenge to Google, which has dominated online search for decades.
Microsoft Executive Yusuf Mehdi provided a demonstration at a briefing with reporters of how Bing will operate.
More than just offer search results, the new Bing will be able to instantly create an itinerary for a vacation; offer ingredient substitutes in recipes; and annotate search results with links, citations and context on the right side of the search page.
It also allows users to ask questions and receive answers that sound conversational based on the latest news and information, unlike the publicly available version of OpenAI, which had limitations, since its information and data was built on a two-year-old model.
Sam Altman, CEO of OpenAI, told reporters that the AI powering Bing is using technology that is faster and…
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