The Biden campaign has drawn up a blitz of Thanksgiving Day advertisements in two key battleground states, airing a pair of TV spots during the Detroit Lions-Green Bay Packers NFL game this week.
Two ads highlighting President Joe Biden’s economic record will air during Thursday’s game in the Detroit and Milwaukee, Wisconsin, media markets, the campaign said in an announcement shared first with CNN.
It’s a move aimed at putting some points on the board with a general election audience, the campaign said, with the game “expected to reach 1.1 million adults over the age of 35 and 850,000 households in the Detroit market alone.”
As Republicans duke it out in the primary, Biden’s campaign is looking down field to next November, and voters in Michigan and Wisconsin where these ads are running will be critical to Biden’s electoral map.
In Michigan, Biden defeated Trump by 2.8 percentage points in 2020 while in Wisconsin, Biden won by a narrower margin – .6 percentage points.
But polling released earlier this month indicates Biden’s support could be slipping in those midwestern swing states. In a New York Times–Siena College poll of Michigan voters, 43% chose Biden, compared to 48% for Trump. In Wisconsin, Biden narrowly edged out Trump, 47% to 45%.
The Thanksgiving Day ad placement is part of the campaign’s $25 million ad buy announced in August and marks its latest play to reach battleground state voters during football games.
One of the ads discusses Biden’s middle-class upbringing in Scranton, Pennsylvania, making an argument that acknowledges ongoing economic strain. The ad, titled “Never Left” points to the president’s work to bring down costs on drug pricing, scale back health insurance premiums, and invest in clean energy to lower power costs. Another ad, titled “Finally,” highlights the…
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