Advocacy group Climate Power is committing $80 million in advertising to call attention to President Joe Biden’s climate and environment agenda ahead of the 2024 election, the group announced Monday.
The ad campaign broadly aims to inform voters about the president’s wide-ranging climate and clean energy agenda. As he took office, Biden set ambitious targets to cut the country’s planet-warming emissions. He also presided over the passage of the Inflation Reduction Act, the largest legislative climate investment in US history.
Yet even as Biden has directed his administration to prioritize climate change and clean energy, polling this summer shows his message isn’t getting through to voters.
A July Washington Post/University of Maryland poll found that less than a third of Americans polled knew a great deal about the IRA, compared to 71% who had heard a little or nothing about it. But the same poll found respondents broadly supportive of the initiatives in the bill, including tax subsidies to defray the cost of purchasing an electric vehicle, solar panels, or energy efficient heating and cooling systems.
The same poll found 57% of Americans disapproved of how Biden has handled the issue of climate change.
“People overwhelmingly support what President Biden has done to combat climate change — but only if they hear about it,” said Lori Lodes, executive director of Climate Power. “Our campaign plans to bridge the information gap around the clean energy plan by meeting Americans where they are and telling the story of our climate progress.”
Climate Power is launching digital and television ads and plans to continue spending on both platforms heading into 2024, according to a fact sheet provided by the group. It is launching a campaign to mobilize Latino voters on the issue and focusing on digital campaigns to reach young…
Read the full article here
Leave a Reply