Sporting betting online has been on the rise in recent years and few places are seeing that more clearly than New York.
Ever since 2018 when the Supreme Court struck down a 1992 federal law that effectively banned commercial sports betting in most states and allowed states the right to determine their own laws, 23 states have approved legislation that allows residents to gamble online on various sporting events.
Over the last 12 months, there have been 57+ million Google searches for online sportsbooks across the US, and to find out just how big online sports betting has become in New York, Empire Stakes used the search volume surrounding different state sportsbooks to see which area had the most interest in online gambling.
|
Rank |
State |
Sportsbook Searches (last 12 months) |
Sportsbook Searches (Per 100 of the Population) |
|
1 |
Nevada |
1,365,870 |
43.0 |
|
2 |
New Jersey |
3,552,690 |
38.4 |
|
3 |
New York |
5,256,890 |
26.7 |
|
4 |
Pennsylvania |
3,431,680 |
26.5 |
|
5 |
Michigan |
2,607,350 |
26.0 |
|
6 |
Massachusetts |
1,561,350 |
22.4 |
|
7 |
Kentucky |
940,680 |
20.8 |
|
8 |
Delaware |
202,590 |
19.9 |
|
9 |
Colorado |
1,144,990 |
19.6 |
|
9 |
New Hampshire |
273,550 |
19.6 |
To complete the table above, Empire Stakes analyzed Google searches for the 50 most popular sportsbooks in each state, to reveal where they are being searched for the most. The above table indicates that New York is the 3rd most popular state for online sports betting based on the fact that residents in New York made 27.6 gambling-related searches per 100 people over the last year.
In total, searches for sportsbooks in the Empire State reached above 5.25 million.
New York only legalized betting online in 2022, so to sit as the third most popular state for online sports betting searches is impressive. They’ve registered searches for online sportsbooks by more than 1,300,000 people out of a total population of 5,256,890.
Yet, even with its rapid growth in…
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