Founder Ed Mitzen says agency doesn’t need large building with staff working remotely
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SARATOGA SPRINGS — Fingerpaint Group, the national advertising and marketing agency, has sold its downtown building for $11 million to Prime Group Holdings.
Ed Mitzen, who started the agency in 2008 with 40 employees, said he closed on the sale of the 25,000 square-foot property at the corner of Broadway and Division Street on Friday afternoon. Mitzen said though Fingerpaint has grown to 800 employees in Europe and the U.S., most work remotely and therefore the firm no longer needs the large, two-story building, considered a flagship of the city’s downtown business landscape.
“It was time,” said Mitzen of the space that originally housed the now-defunct Borders bookstore. “Since the pandemic, most of the staff has enjoyed the flexibility of working remotely. We’ve only had about 10 percent occupancy of the building. We are going to get a smaller space where we can do creative brain-storming.”
Mitzen said that he doesn’t know what Prime Group Holdings will do with the building. Prime Group’s CEO Robert Moser was unavailable for immediate comment on Friday afternoon.
The $2 million profit from the sale, Mitzen said, will go into his foundation, Business of Good, a nonprofit he founded with his wife, Lisa Mitzen, that invests in businesses and uses the profits to reinvest in programs that promote social change.
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