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There is a community on TikTok and other popular social media platforms showing average homeowners how to do everything from fix a leaky faucet to paint a two-story foyer.
Juan Torres of Schenectady — better known as the DIY Home Improvement Guy on his social media channels — is one such content creator. Through TikTok, YouTube, Clapper and other platforms, Torres offers home renovation tutorials, racks up tens of thousands of views and sparks confidence in do-it-yourselfers.
In his long- and short-form videos, Torres, 42, touches on everything from exterior painting (his bread and butter in the region after starting 518 Painters years back) and refinishing hardwood floors, to cleaning wooden desks and removing mildew from shower walls. He highlights before, during and after photos of projects, shares product information, offers viewers a chance to peer behind-the-scenes of his projects and wades through DIY challenges. While he does receive sponsorship offers, he wouldn’t say he’s an influencer.
“I consider myself more of a problem solver, someone you can reach out to if you’re uncertain of what product or process would work best for you,” he said.
In just a few years, his audience has ballooned to 58,000 followers on TikTok and 16,000 on YouTube. His step-by-step guides to painting kitchen cabinets are his most popular posts, racking up hundreds of thousands of views. The number of followers doesn’t excite him as much as the relationship building. The content has allowed him to create a…
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