Join NY Cannabis Insider for our next full-day conference on Sept. 21 at the Pearl Street Grill & Brewery in Buffalo. Tickets will sell out.
Stella Morrison is the founder and content strategist at CannaContent, a cannabis marketing firm that offers clients a range of services, from writing and SEO through web design and brand development. In the newest entry of “NY’s women in cannabis,” Morrison talks about how and why she launched her company, and name drops the women who inspire her to do good.
Women are vastly underrepresented in cannabis, and not just in New York. From 2019 to 2022, executive-level females have seen their industry wide status drop from 37% to 23%. Yet the MRTA makes things very clear: women-owned businesses are a key component of the state’s social and economic equity plan.
NY Cannabis Insider is seeking to elevate women in cannabis through a hyper-focus on female story sourcing and balanced representation in articles.
This series will last for as long as submissions come in.
Why did you launch your career in the cannabis industry? Were there any women who inspired you to do so? How did you do it?
CannaContent was born in the newsroom. My co-founder Adam Uzialko and I met during our time producing award-winning coverage in central New Jersey. After our time in the newsroom together, Adam freelanced at my content writing agency and still had his foot in the news world, where he reported on the cannabis beat.
Cannabis industry folks constantly emailed him asking for writing help. He asked me for advice on these prospects, and by the end of the conversation, it was clear to us that this was a business. He introduced me to our rockstar creative powerhouse, our Chief Creative Officer Brie Brewer, and the three of us made CannaContent while sitting in the Whole Foods cafeteria in Bryant Park.
That was in the summer of 2017, and we’ve been growing ever since.
Why do you think women are so underrepresented in leadership roles in cannabis?
Women…
Read the full article here
Leave a Reply