Global markets suffered significant losses in the aftermath of the pandemic, and the economic repercussions are still felt to this day. The pandemic changed consumer habits significantly, as people had to adapt to the new conditions. Online shopping became far more commonplace, as people had to spend more time indoors, and many shops closed until the health crisis passed. Many entrepreneurs closed their physical stores after the pandemic, instead shifting all their resources to promoting online sales. It’s not just small shops that chose to do this, but also large, well-known global brands.
The capital losses were just one of the reasons for it. The other was that people increasingly preferred to shop online and have their items delivered instead of going to get them by themselves. So far, the trend has shown an enduring tendency, remaining noteworthy in 2023. Analysts believe that 2024 will show similar figures. One of the main reasons why shopping online has proved to be such a resilient thing is because social media has played an essential role in its promotion.
Boosting engagement
Most people have started using their phones when placing orders online instead of their computers or laptops. Alongside smartphones, tablets are also gaining popularity simply because they are much more accessible and easier to browse through, even from the comfort of your bed or couch. Most people have at least one social media account that they use regularly. As a result of the data-gathering algorithms, they will see ads recommending products that might interest them.
How you create and shape your social media accounts and the presence you foster on these platforms will significantly impact your overall sales. You must make sure that you come up with content that is interesting and relevant for your target audience. It is the only way to ensure that you attract new customers and retain the loyal ones who have been shopping with you for years.
The platforms
Depending on the…
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