NEW YORK — The WNBA is using some fresh faces in its Player Marketing Agreement cohort this season.
The league’s past two Rookie of the Year winners, Aliyah Boston of Indiana and Rhyne Howard of Atlanta, are two of the six players chosen this offseason to take part in the program. They are joined by Washington’s Shakira Austin, Connecticut’s Brionna Jones, Seattle’s Jewell Loyd and Dallas’ Arike Ogunbowale.
“I think it’s a great turning point,” Austin said while taking part in a photo shoot in New York. “For them to recognize the younger players who are continuing to do what they do and get the respect they deserve as well it’s great. It’s an amazing feeling, you know, being able to create my own legacy now and continue to put my face out there. Be one of the faces of the league and be able to stay here it’s win-win for me.”
Ogunbowale was the only returning player from last season’s PMA group. She agreed with Austin that it’s good to have younger stars as part of the program this year.
“They are new faces in the league, young faces that have a closer age to college so they’ll bring more college fans,” Ogunbowale said. “They have big fan bases that will definitely lead to more attention.”
Players can make up to $250,000 each as they serve as brand ambassadors for the league and its partners that include Skims, Google and haircare company Mielle. The 2020 collective bargaining agreement requires the league to spend $1 million total on player marketing agreements per year. If the league doesn’t meet that payout in one season, it gets carried over to the next season.
Ogunbowale was part of a Google ad last year that featured seven of the 10 players with marketing agreements. Being part of the PMA program offers the players an opportunity to supplement their WNBA incomes by staying in the U.S. and not going overseas to play.
Indiana Fever’s Aliyah Boston (7) is defended by Connecticut Sun’s Olivia Nelson-Ododa, left, during the first half of a WNBA…
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