Maui’s economy needs tourists. Can they visit without compounding wildfire trauma?

LAHAINA, Hawaii — The restaurant where Katie Austin was a server burned in the wildfire that devastated Hawaii’s historic town of Lahaina this summer.

Two months later, as travelers began to trickle back to nearby beach resorts, she went to work at a different eatery. But she soon quit, worn down by constant questions from diners: Was she affected by the fire? Did she know anyone who died?

“You’re at work for eight hours and every 15 minutes you have a new stranger ask you about the most traumatic day of your life,” Austin said. “It was soul-sucking.”

Hawaii’s governor and mayor invited tourists back to the west side of Maui months after the Aug. 8 fire killed at least 100 people and destroyed more than 2,000 buildings. They wanted the economic boost tourists would bring, particularly heading into the year-end holidays.

But some residents are struggling with the return of an industry requiring workers to be attentive and hospitable even though they are trying to care for themselves after losing their loved ones, friends, homes and community.

Maui is a large island. Many parts, like the ritzy resorts in Wailea, 30 miles (48 kilometers) south of Lahaina — where the first season of the HBO hit “The White Lotus” was filmed — are eagerly welcoming travelers and their dollars.

Things are more complicated in west Maui. Lahaina is still a mess of charred rubble. Efforts to clean up toxic debris are painstakingly slow. It’s off-limits to everyone except residents.

People walk by a tent with a “Lahaina strong” flag, Wednesday, Dec. 6, 2023, at Whalers Village on Kaanapali Beach in Lahaina, Hawaii. Residents and survivors still dealing with the aftermath of the August wildfires in Lahaina have mixed feelings as tourists begin to return to the west side of Maui, staying in hotels still housing some displaced residents. A group of survivors is camping on the resort beach to protest and raise awareness for better long-term housing options for those displaced.

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