Tennis player Coco Gauff has always loved pasta, whether it’s for dinner or a pre-match fuel food. Now, she’s partnering with Barilla to give free meals to people across the U.S., including protein-rich pasta.
The “Serving Love” campaign begins Aug. 23 ahead of the U.S. Open Tennis Championships, where Gauff is competing. People will have the chance to win free meals from the pasta company Barilla, including single ingredient and zero-additive chickpea and red lentil pastas that also come with $100 gift cards.
Additionally, one person will be chosen to receive a year’s worth of groceries. The giveaway will happen during Gauff’s first match when she is serving and the score is 0-0, or love all.
Here’s what you need to know about the giveaway.
New initiative aims to help athletes, general public
Angela Cotter, Barilla’s U.S. pasta marketing director, said the new initiative gives families the option to eat pastas with zero additives, which is where the inspiration for “serving love” came from.
“It’s actually the first time that we’ve been working with Coco on this line of pastas,” Cotter said. “As the world leader in pasta, overall, for us, pasta is really meant to bring joy to these everyday moments.”
Cotter added that the initiative aligns with the company’s morals.
“It really comes down to that everything filters for us in terms of what Barilla stands for, which is this passion for sharing this quality pasta and that being the ultimate sign of love,” she said.
For Gauff, the initiative was easy to get behind. She told USA TODAY she regularly uses pasta as a way to gain protein and is excited to share those nutrients with people across the U.S.
“It’s an important thing for me because personally I feel like the world has the resources to feed everyone, but we don’t really use those resources enough,” Gauff said. “…There’s a lot of people in the world that need food, and I think Barilla stands into my morals of doing that. And I’m glad that Barilla has given me the…
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