Banks are looking for different ways to connect with customers and reach communities lacking in banking services.
Late last year, Bank on Buffalo took that idea on the road, debuting a full-service branch on wheels.
The RV-style vehicle serves three designated locations, with once-a-week visits.
“This is just the start of what we’re going to do to further embed ourselves in the community,” said Martin Griffith, chief of community banking for CNB Bank, which is Bank on Buffalo’s parent. “We think it’s important to represent the communities, be good stewards of the communities we operate in.”
The vehicle is making stops in Kaisertown, Black Rock and Niagara Falls.
“The community centers in most locations, they’ve got such a great tie-in with the community,” said Michael Noah, the bank’s president. “This is just a perfect extension of it. This is why this came to fruition.”
Around the country, many banks have shrunk their branch networks, as customers do more and more of their transactions online. Digital adoption skyrocketed during the pandemic.
Bank on Buffalo is taking an innovative tack, spending over $500,000 to create a mobile branch that will visit certain locations on a regular schedule.
It’s worth noting that amid the closings, some banks are adding…
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