The work to create a new Buffalo AKG Art Museum is seen in the soon-to-open Jeffrey E. Gundlach Building, the return of the grand stairs outside the 1905 building and the kaleidoscopic canopy that adorns the newly named Ralph C. Wilson Jr. Town Square.
Less evident has been the planning to let people near and far know about this major cultural achievement that opens June 12 in Buffalo.
“The marketing campaign for the opening of the Buffalo AKG is the largest and most far-reaching advertising campaign in the museum’s history,” said Callie Johnson, Buffalo AKG’s director of communications and community engagement.
It also helps to have Richard Armstrong, director of the Solomon R. Guggenheim Museum and Foundation, already singing your praises.
Armstrong had a chance to tour the museum on Thursday with Janne Siren, the Buffalo AKG director.
“It’s commonly known that the museum has one of the great collections in America,” Armstrong said. “With this renovation and expansion, it seems likely to me that it will become an obligatory place for art lovers to visit. That’s complimented by the astonishing array of architecture in the city. It’s really a complete package.”
Regionally, advertising has been seen, or will soon appear, on TV, radio stations and billboards, and in The Buffalo News, Buffalo Spree and an array of smaller publications.
Beyond Western New York, several ads have appeared or will appear in conjunction with Visit Buffalo Niagara in the print and digital versions of the New York Times, the closest thing to a national paper of record. A full-page announcement…
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