Dave Gram started selling Buffalo Bills T-shirts at Store 716 in Depew a few years ago and, as he expected, they were popular with his customers. So he kept adding Bills-related products, from housewares and boots to projectors and iPhone covers.
Whatever the item, if it has blue and red on it or says “Bills,” he can’t keep it in on the shelves.
“This summer has been insane with sales,” he said. “We usually ramp up sales now as the season is about to start, but every new product we’ve introduced this summer has pretty much sold out and we’ve had to restock.”
With the season opener against the New York Jets days away and expectations running high again, area stores are finding they cannot keep up with the frenzied demand for Bills paraphernalia.
WNY Collectibles in Tonawanda is running Saturday what it’s calling, “The Biggest Buffalo Bills Sale Ever in the 716,” starting at 10 a.m. The store will be offering thousands of Bills items, from T-shirts, sweatshirts and hats to all sorts of memorabilia inside the second-floor store at 102 Broad St.
“Everybody here loves the Bills and many people have their shrines or man caves at home,” WNY Collectibles store owner Paul Morrow said. “The game-used memorabilia and really anything that has to do with the Bills or Josh Allen is very popular.”
Even Tops Markets is cashing in on the Bills craze. The grocer has seen a “significant increase” in the sale of Bills-related items, according to a Tops spokesperson, and it has sparked the creation of a “Bills store within a store” at 14 area locations….
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